Wednesday 27 October 2010

Video analysis 3

Scouting for Girls  - " This aint a love song"

Camera work - The opening sequence are all narrative shots. It begins with a close up of a passport being handed over at an airport followed by a close up that follows into the distance of a mans feet with a suitcase next to it. The first performance shot used is a close up of the frontman on the microphone with all the other band members in the background. this could possibly have beend one to show his authority and status among the band.

Editing - What i have noticed has become a common theme among all the videos i have analysed at random. Similar to the others this has an interchange of performance and narrative shots. However there is no use of elipsis during this clip possibly because the narrative dosn't need it. There is however the use of juxtapostions in order to show a development within the narrative.

Mise-en-scene - To go against the mainstream an element of the indie genre is that it often contains odd/strange things that could be described as spontaneous. This is shown by the same shot of a man holding a goldfish in complete darkness re-occurring throughout the media with no apparrent or direct link to the performance or the narrative. Additionally the fact that it is in an airport depicts change. The clothing is all sterotypical of the indie genre and there are no sterotypes that are challenged.

Video analysis 2

Scouting for Girls - " This aint a love song"




Camera work - The opening sequence are all narrative shots. It begins with a close up of a passport being handed over at an airport followed by a close up that follows into the distance of a mans feet with a suitcase next to it. The first performance shot used is a close up of the frontman on the microphone with all the other band members in the background. this could possibly have beend one to show his authority and status among the band.



Editing - What i have noticed has become a common theme among all the videos i have analysed at random. Similar to the others this has an interchange of performance and narrative shots. However there is no use of elipsis during this clip possibly because the narrative dosn't need it. There is however the use of juxtapostions in order to show a development within the narrative.



Mise-en-scene - To go against the mainstream an element of the indie genre is that it often contains odd/strange things that could be described as spontaneous. This is shown by the same shot of a man holding a goldfish in complete darkness re-occurring throughout the media with no apparrent or direct link to the performance or the narrative. Additionally the fact that it is in an airport depicts change. The clothing is all sterotypical of the indie genre and there are no sterotypes that are challenged.

Video analysis 1

The Kooks- "She Moves In Her Own Way"

Camera work - The performance shots used at the start of the video are all close ups of the band members. This is done to establish the members of the band. The narrative shots however vary in shot type. There are shots of the bands coach driving to establish the location that they are on the move. Then they arrive in a desolate area and the camera pans across to give emphasis on the poorness of the area around them. This is repeated throughout as there is establishing shots looking out across the city and then a close up of a man pulling some shoes out of a bin.

Editing - Similarily to the previous clip i have analysed there is a constant interchange at the beginning of the video between narrative and performance shots. Additionally there is another similarity with the fact that elipsis is used again, however this time elipsis is used to show a change of location rather than emotion. This again though is used to show a development within the narrative section of the video. I found that fact that similar ways of making the video are demonstrated within several different songs but all from the same genre.

Mise-en-scene - Indie music is typified as going against the mainstream. This is shown at the start as they are in an empty area and then the next shot is a guitar followed by the band. I interpreted this as shwoing that despite being in a desolate waste land they still have their guitars and are willing to make music.

Friday 22 October 2010

The Fray 'How To Save A Life' Video Analyse

Mise-en-scene. - The lighting in this video is very consistant. The only light source is from car head lights or strip lights (in the performance shots only) This creates a blend of shadows and silouets which works well with the song. The head lights create a lot of glare and a high contrast between light and dark. It also seems to wash out any colours that exsist in the house or forest. This is done on purpose to create an atmosphere and help the audience feel involved within the song.

Camera Shots - The video begins with several close up's during the performance shots. This is used to establish who the lead singer of the band is, there is also the use of an extreme close up on the eye. Additionally there is still a wide range of other shots used in this video. For example low angle, close up and establishing shots are all used a number of times in the video, all of which make the video more dramatic.

Editing - The first thing i noticed about the editing is the regular interchange between the performance shots and the narrative shots. the use of quick cuts establishes a relationship between the narrative and the song. There is also several uses of elipsis, i found one moment particularly interesting. There is a girl that is shown several times with the use of close ups and panning camera movement at the start and she seems dull and possibly ill, this links in with the title of the song "How to save a life".  This is shown through the use of plain clothing and background. There is a moment during the middle of the video where the girl is then shown wearing a red dress and throwing roses in the air. This represents change and adds to the narrative and shows that the person may be getting better. This idea is furthered due to the tempo of the song also quickening.

Friday 15 October 2010

Common Representations Within Indie Bands

Commonly indie rock bands will be male, white, from a good background and normally in there 20/early 30's. The vast majority of Indie Rock bands will be from America or England. Two examples of this would be 'Franz Ferdinand' who are from Glasgow, Scotland. And 'The Fray' who are from Denver, Colorado.


There are very mixed stereotypes when it comes to Indie Rock bands. For example, the bands which I'm looking at are commonly represented in a positive light. You don't hear about them taking drugs or drinking in excess, unlike other bands like 'Babyshambles'. The key member of this band is Pete Doherty who is forever in the papers and on the news for a whole array of criminal offenses and for going to rehab.


I think that the bands portray themselves in quite a traditional way in what sort of clothes they wear, which are normally quite retro and have a tatty yet smart look to them. On the other hand I think there represented in the media in quite a modern light in that because its still a relatively new genre new ideas and opinions are still being formed.


Indie Rock bands aren't normally shown in negative ways in the media which I think is a good thing as there main audience could be influenced by there actions. Of course theres an exception to the rule, with people like Pete Doherty who sets a bad example for his target audience.

Friday 8 October 2010

The Fray

The Fray is an American rock band from Denver, Colorado. Formed in 2002 by schoolmates Isaac Slade and Joe King, the band achieved mainstream success with the release of their debut album, How to Save a Life in 2005, which was certified double platinum by the RIAA and platinum in Australia, Canada, New Zealand and the UK. The Fray achieved national success with their first single, "Over My Head (Cable Car)", which became a top ten hit in the United States. The release of their second single, "How to Save a Life", brought the band worldwide fame. The song charted in the top three of the Billboard Hot 100 and was a top 5 single in Australia, Canada, Ireland, Italy, Spain, Sweden, and the United Kingdom.

The song 'How to Save a Life' consisted of a mix of mid-tempo piano driven pop rock tracks and power ballads. The band's second album spread the spectrum of the music: the pop rock songs were faster and more energetic, while the ballads were softer than the ballads on the first album.

Franz Ferdinand

Franz Ferdinand are a rock band that was formed in Glasgow, Scotland, in 2002. The band is composed of Alex Kapranos (lead vocals and guitar), Bob Hardy (bass guitar), Nick McCarthy (rhythm guitar, keyboards and backing vocals) and Paul Thomson (drums, percussion, guitar and backing vocals).
 The band first experienced chart success when their second single "Take Me Out" reached number 3 in the UK Charts, followed by their debut album Franz Ferdinand which debuted on the UK album chart at number 3. The band went on to win the 2004 Mercury Music Prize and two BRIT Awards in 2005 for Best British Group and Best British Rock Act. NME named Franz Ferdinand as their Album of the Year. From the album, three top-ten singles were released, "Take Me Out", "The Dark of the MatinĂ©e" and "This Fire". The band has also received several Grammy Award nominations.

Indie genre research

Indie genre research

Indie is a word digressed from 'independant' in the 1950's and 60's it was almost impossible for independant music labels to get there work out there because the major record companies had so much power in the music indestry. However punk rock turned it around for the independant comapnies as hundereds of different acts became very popular, this boom in popularity forced the music indestry to create the first UK indie chart. Now indie is one of the most popular genres around. With 'The Kooks' 'The Frey' and 'The Fratellis' to name just a few.

Sunday 3 October 2010

Target Audience

Target Audience